Compassion Convergence is the name we gave to the idea born of a 17-year old for her senior project. Her idea was to bring several bands together into a concert to benefit a children's advocacy group called Compassion International.
I felt that the event needed more than a name to unify the campaign elements - it needed a logo. Once this was approved, it was used on all of their marketing materials. The first piece created was a flyer used to raise money for the concert (top, right). Billboards and handouts (below, right) as well as posters were created to generate interest in the event. PowerPoint screens were also created for use at the concert.
. Several children got sponsored
. the student got an A on her project
. the campaign won a silver ADDY
trade show booths