Maybe we should develop a Crayola bomb as our next secret weapon. A happiness weapon. A beauty bomb. And every time a crisis developed, we would launch one. It would explode high in the air - explode softly - and send thousands, millions, of little parachutes into the air. Floating down to earth - boxes of Crayolas. And we wouldn't go cheap, either - not little boxes of eight. Boxes of sixty-four, with the sharpener built right in. With silver and gold and copper, magenta and peach and lime, amber and umber and all the rest. And people would smile and get a little funny look on their faces and cover the world with imagination."
~ Robert Fulghum
Brand Identity (Logo)
Chattanooga, TN (non-published)
I suggested a brand architecture for CMS Media to allow them to differentiate their different capabilities to their clients, all illustrating a "flair" for what they do. Gray became the unifying color throughout the brands. Blue was chosen as the secondary color for the corporate brand, red defined the editorial division of the company, with a gold and silver foil version used for the wedding division. (more > > >)
trade show booths