CBL & Associates Properties, Inc.
In 2006, the Chattanooga Ad Club, as it was known then, had such poorly designed, concept-lacking invitations that attendance was down to only the board of directors and a few others.
The challenge with these was not only that the size or the 4/1 postcard format could not change. I also needed to find something relevant about all the speakers and their topics that would be interesting and compelling enough to our ad club members that they would want to attend. Each month required a different concept; a different "hook". In many cases, I created original illustrations or cartoons. (more > > >)
. tripled the normal attendance for the month
. a Gold ADDY award
trade show booths